Volkswagen India is trying to get more closer to Indian consumers with the help of it’s new website www.planetvolkswagen.co.in. With this move, Volkswagen hopes to take Customer relationship management in the auto industry to a new level.
Volkswagen (VW) India have announced that the company will be getting more interactive with its customers (present & future) with a new web-portal www.planetvolkswagen.co.in which will go live on October 17.
Volkswagen has always stood for quality & perfection & this move seems to be squarely aimed at getting its target audience (or market) to have a closer experience of the Volkswagen brand, online. Their foray into the Indian market has been limited to urban cities. But that is soon changing with recent additions like: Polo, Vento, Jetta, Pasat & of course Phaeton & the iconic Beetle.
Mr. Lutz Kothe, Head – Marketing and Public Relations of Passenger car Division at Volkswagen Group Sales India confirmed that the budget on “digital expenditure” has been doubled & they aim to become one of the most interactive auto companies in India. With Planet Volkswagen, they now have a portal dedicated to all auto enthusiasts.
The pre-existing website is basically a simple corporate website focused on advertising & a way to locate a dealer for a test drive. But with this new portal, VW aims to take Customer Relationship Management (CRM) to new heights in the auto-industry where, till date, it was limited to after-sales service.
Apart from basics like product & brand promotion, the new web-portal will have games, a separate section for kids (after all they do influence a buying decision!), feature drive destinations, integrate with Social networking sites like: Facebook, Twitter, YouTube. A virtual tour of the VW factory is also on the cards. Power of media was discussed some time back too.