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Inbound Marketing vs Outbound Marketing

28 Nov

Marketing has come a long way from being just a one way communication between the brands and its consumers, a.k.a ‘Outbound marketing’. The new age marketing, which facilitates a two-way communication between the brand and its consumers, a.k.a ‘Inbound marketing’ is the way ahead for marketers.

Given below are some stats which appeared in a Mashable article which tells us why Inbound marketing is working better:

  • 44% of direct mail is never opened. That’s a waste of time, postage and paper.
  • 86% of people skip through television commercials.
  • 84% of 25 to 34 year olds have clicked out of a website because of an “irrelevant or intrusive ad.”
  • The cost per lead in outbound marketing is more than for inbound marketing.

What else makes it better?

  • Customers come to you whereas in outbound marketing, customers are sought out.
  • Consumers own your brand and they market it on the social media platforms.

So,why try to buy your way in when consumers aren’t even paying attention?

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Posted by on November 28, 2011 in Feed Spot

 

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