It was one of the better campaigns last year with a very hummable tune. Airtel has now taken forward its popular ‘Har friend zaroori hai, yaar’ campaign on to the digital space, starting out with a series of about twenty videos on their YouTube channel. The move is inspired by interesting ‘friend types’ or tags created by Airtel’s fans on their Facebook page during an outreach programme earlier.
The campaign which commenced on 4th of January this year, will see the release of more videos periodically. Commenting on the launch of the new digital campaign Bharat Bambawale, director – global brand, Bharti Airtel said that the company hopes will go viral.
Let us know your take on the campaign.
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