The online retail business in India is on a roll. The advertisements of such companies like snapdeal.com and flipkart.com are all over television and print.Many of these companies have been pumped in with a lot of cash for expansion which has seen them going into a race trying to scale up as soon as possible.
Swati Garg, Business Standard, wrote for afaqs the reasons why the online retail bubble may burst eventually:
- Sky high valuations
- Creative accounting
- Game of scales
- Its 2012 and not 2000
Read up the complete post on afaqs