17th February 2012, we witnessed the release of the much awaited Pitch Madison Media Advertising Outlook 2012. The report pegged the Indian media advertising industry at Rs 25,594 crore in 2011. The second half saw sluggish growth at a mere 8 per cent, as against a projected growth of 17 per cent. According to the report, the year 2012 iss also expected to start slow. However growth is expected to pick momentum in second half of 2012.
Television continued to dominate with a share of 44.8 per cent, followed closely by print with a share of 42.2 per cent. The growth of Radio saw a flat growth of 3.1 per cent share of the ad pie, on the other hand, outdoor did better with a 5.1 per cent share. Cinema slid a few notches with a share of 0.5 per cent.
For detailed report pick up a copy of Pitch February 2012 Issue.
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