If you have to name a company that is constantly doing fantastic innovations, it has to be Volkswagen. After introducing the ‘Think Blue, Drive Blue’ campaign in early 2011, which put forward the eco-friendly concerns of the company, they are out with a concept called ‘Plant-in-a-magazine’, Volkswagen and BBC Top Gear magazine encourage people to support a greener environment.
The January issue of BBC Top Gear had a unique offering for readers. While an ad detailed Volkswagen’s BlueMotion Technologies, the readers also found actual seeds to plant. The idea was to take the seeds, plant them following the directions given under the seed pouch, watch the plant bloom and do one’s bit to add to the greenery.
“Tarun Rai, chief executive officer, Worldwide Media, adds, “The Plant-in-a-magazine is an excellent innovation to support Volkswagen’s campaign ‘Think Blue. Drive Blue’. Volkswagen was looking for innovative and impactful ideas to communicate its initiative, and we at BBC Top Gear were happy to partner it. Both Volkswagen and Top Gear are leaders in their respective fields, and we hope that we will be partners in many such initiatives through the year.”
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