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How Cadbury celebrated 1 million Facebook fans

Cadbury has always associated itself with celebrations. So how did they exactly celebrate getting to 1 million likes on Facebook?

Cadbury celebrated their community with a large chocolate ‘like’ button. They even created an infographic with the stats behind the making of the massive chocolate model. Cadbury even selected a super fan to place the final square of chocolate on the top to complete the structure. Check out the infographic below:

So, what do you think about the way Cadbury celebrated with its fans. Let us know in the comments.

Read on digitalbuzzblog

 

 

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Posted by on January 24, 2012 in Feed Spot

 

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Indian Government threatens to ban Facebook & Google if they do not censor their content

The two internet giants will have to face a blackout in India after a Delhi High Court ordered them to find a way to remove objectionable and derogatory content from their websites.

“Like China, we will block all such websites,” Kait said, The Times of India reports.

Here’s what Mukul Rohatgi had to say on behalf of Google India on the matter:

“No human interference is possible, and moreover, it can’t be feasible to check such incidents,” Rohatgi said. “Billions of people across the globe post their articles on the website. Yes, they may be defamatory, obscene, but cannot be checked.”

Give us your take on the issue. Do you think banning such sites will help reduce access to derogatory content on the web?

 
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Posted by on January 13, 2012 in Feed Spot

 

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Is the online retail bubble in India going to burst soon?

The online retail business in India is on a roll. The advertisements of such companies like snapdeal.com and flipkart.com are all over television and print.Many of these companies have been pumped in with a lot of cash for expansion which has seen them going into a race trying to scale up as soon as possible.

Swati Garg, Business Standard, wrote for afaqs the reasons why the online retail bubble may burst eventually:

  • Sky high valuations
  • Creative accounting
  • Game of scales
  • Its 2012 and not 2000

Read up the complete post on afaqs

 
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Posted by on January 12, 2012 in Feed Spot

 

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Twitter: Google integrating Google+ into regular search results is bad for people

Google faced a lot of opposition when it announced this Tuesday that they would be integrating Google+ into its local search results, most notably from Twitter. The micro-blogging company feels that news always breaks on twitter first and Google’s changes will make it harder for people to find information.

The complete statement by Twitter spokesman Matt Graves:

For years, people have relied on Google to deliver the most relevant results anytime they wanted to find something on the Internet.

Often, they want to know more about world events and breaking news. Twitter has emerged as a vital source of this real-time information, with more than 100 million users sending 250 million Tweets every day on virtually every topic. As we’ve seen time and time again, news breaks first on Twitter; as a result, Twitter accounts and Tweets are often the most relevant results.

We’re concerned that as a result of Google’s changes, finding this information will be much harder for everyone. We think that’s bad for people, publishers, news organizations and Twitter users.

Have you already started noticing changes in the search results when you are logged in? Let us know what you think of it in our comments.

Read the full article on mashable

 
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Posted by on January 11, 2012 in Feed Spot

 

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Innovating as always – Volkswagen

If you have to name a company that is constantly doing fantastic innovations, it has to be Volkswagen. After introducing the ‘Think Blue, Drive Blue’ campaign in early 2011, which put forward the eco-friendly concerns of the company, they are out with a concept called ‘Plant-in-a-magazine’, Volkswagen and BBC Top Gear magazine encourage people to support a greener environment.

The January issue of BBC Top Gear had a unique offering for readers. While an ad detailed Volkswagen’s BlueMotion Technologies, the readers also found actual seeds to plant. The idea was to take the seeds, plant them following the directions given under the seed pouch, watch the plant bloom and do one’s bit to add to the greenery.

“Tarun Rai, chief executive officer, Worldwide Media, adds, “The Plant-in-a-magazine is an excellent innovation to support Volkswagen’s campaign ‘Think Blue. Drive Blue’. Volkswagen was looking for innovative and impactful ideas to communicate its initiative, and we at BBC Top Gear were happy to partner it. Both Volkswagen and Top Gear are leaders in their respective fields, and we hope that we will be partners in many such initiatives through the year.”

Read the full article on afaqs

Let us know your thoughts about the innovation.

 
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Posted by on January 9, 2012 in Feed Spot

 

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Key social media statistics for 2012

2011 has been a great year for social media. Key notes from the infographic by Mediabristo were as follows:

Facebook:

  1. There are now more than 800 million active Facebook users.
  2. The average Facebook user has 130 friends and is connected to 80 pages, groups and events.
  3. 95% of Facebook wall posts are not answered by brands.
  4. There are more than 3.5 billion pieces of content shared on Facebook each week.

Twitter:

  1. 34% of marketers have generated leads through twitter.
  2. Tweets with verbs have 2% more share-ability than the normal tweet.
  3. There are now 100 million active twitter users,
  4. 40% users don’t tweet, but just keep tabs on what people are talking about.
  5. 92% people retweet stuff they think is interesting.

General social media:

  1. 30% B2B marketers are spending millions on dollars on social media marketing activities.
  2. Most smartphone and tablet users are researching products than buying them.
  3. 40% bloggers consider themselves professionals.

Read the original post on Digital Buzz Blog

 
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Posted by on January 6, 2012 in Feed Spot

 

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‘Har Friend Zaroori Hai’ goes digital

It was one of the better campaigns last year with a very hummable tune. Airtel has now taken forward its  popular ‘Har friend zaroori hai, yaar’ campaign on to the digital space, starting out with a series of about twenty videos on their YouTube channel. The move is inspired by interesting ‘friend types’ or tags created by Airtel’s fans on their Facebook page during an outreach programme earlier. 

The campaign which commenced on 4th of January this year, will see the release of more videos periodically. Commenting on the launch of the new digital campaign Bharat Bambawale, director – global brand, Bharti Airtel said that the company hopes will go viral.

Let us know your take on the campaign.

Read the full post on Campaign India

 
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Posted by on January 5, 2012 in Feed Spot

 

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