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Twitter: Google integrating Google+ into regular search results is bad for people

Google faced a lot of opposition when it announced this Tuesday that they would be integrating Google+ into its local search results, most notably from Twitter. The micro-blogging company feels that news always breaks on twitter first and Google’s changes will make it harder for people to find information.

The complete statement by Twitter spokesman Matt Graves:

For years, people have relied on Google to deliver the most relevant results anytime they wanted to find something on the Internet.

Often, they want to know more about world events and breaking news. Twitter has emerged as a vital source of this real-time information, with more than 100 million users sending 250 million Tweets every day on virtually every topic. As we’ve seen time and time again, news breaks first on Twitter; as a result, Twitter accounts and Tweets are often the most relevant results.

We’re concerned that as a result of Google’s changes, finding this information will be much harder for everyone. We think that’s bad for people, publishers, news organizations and Twitter users.

Have you already started noticing changes in the search results when you are logged in? Let us know what you think of it in our comments.

Read the full article on mashable

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Posted by on January 11, 2012 in Feed Spot

 

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Key social media statistics for 2012

2011 has been a great year for social media. Key notes from the infographic by Mediabristo were as follows:

Facebook:

  1. There are now more than 800 million active Facebook users.
  2. The average Facebook user has 130 friends and is connected to 80 pages, groups and events.
  3. 95% of Facebook wall posts are not answered by brands.
  4. There are more than 3.5 billion pieces of content shared on Facebook each week.

Twitter:

  1. 34% of marketers have generated leads through twitter.
  2. Tweets with verbs have 2% more share-ability than the normal tweet.
  3. There are now 100 million active twitter users,
  4. 40% users don’t tweet, but just keep tabs on what people are talking about.
  5. 92% people retweet stuff they think is interesting.

General social media:

  1. 30% B2B marketers are spending millions on dollars on social media marketing activities.
  2. Most smartphone and tablet users are researching products than buying them.
  3. 40% bloggers consider themselves professionals.

Read the original post on Digital Buzz Blog

 
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Posted by on January 6, 2012 in Feed Spot

 

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‘Digital Waste’ is polluting the online world

Businesses are wasting time and money trying to reach people online without realising many resent big brands invading their social networks – according to findings from a global study launched by today by TNS, a Kantar company and part of WPP.

Shailendra Gupta, associate vice-president, TNS India, explains, “Digital waste is the accumulation of thousands of brands rushing online without thinking who they want to talk to and why. Many brands have recognised the vast potential audiences available to them on social networks; however, they fail to understand that these spaces belong to the consumer, and their presence needs to be proportionate and justified.”

The race online has seen businesses across the world develop profiles on social networks, such as Facebook or YouTube, to speak to customers quickly and cheaply – but TNS’s research reveals that if  these efforts are not carefully targeted, they are wasted on half of them.

Some key points of the study:

  •  57 per cent of people in developed markets do not want to engage with brands via social media
  • Only 47 per cent of digital consumers now comment about brands online.
  • Although 54 per cent of people*** admit social networks are a good place to learn about products, the research shows brands must harness digital more carefully if they are to use it to their advantage and deepen relationships with customers and prospects.
  • People like to praise than complain online (13 per cent vs 10 per cent).
  • Spanish are the least likely to praise online, with just one in ten people saying that they would do this, and Argentineans are the most likely to complain about brands online (12.5 per cent).

You can read the full article here.

 
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Posted by on November 14, 2011 in Feed Spot

 

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Google+ introduces brand pages

On 7th November 2011, Google introduced brand pages for brands, business and celebrities hoping to give Facebook fan pages as well as twitter a run for their money. An article from wired.com discusses how Google+ brand pages can do better than both Facebook Pages & Twitter. The major points in favor for Google+ were as follows:

  • Google has integrated Google+ into its search engine. With Google+ Direct Connect, searchers can insert a “+” before their query and jump directly to a business’s Google+ page. eg. When you type +Pepsi on your Google search bar, it will directly take you to Pepsi’s brand page on Plus.
  • As Google+ evolves, Google will have the means to promote its social network — and the branded Pages within it — in ways that Facebook or Twitter cannot because a broad array of services like Search, Gmail, Chrome and Android, which are fundamental to the online lives of so many peoplecan be tied to Google+.
  • Google+ integrates directly with YouTube, the web’s unquestioned video heavyweight, and Picasa, its photo sharing tool.
  • Anyone can readily comment on a Goggle+ Page post, and the Page owner can readily respond. With Twitter, that sort of communication becomes a tedious series of @-messages that clog the feeds of uninterested followers.

We also feel that the brand pages on Google+ can be used to have a hangout with the followers, which cannot happen in a Facebook fan page or a twitter. That is one aspect which makes Google+ brand pages more interactive, especially when celebrities use it or for movies to be promoted on the platform. The hangouts can also be used to provide customer care to followers.

What is your take on the Google+ pages?

 
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Posted by on November 9, 2011 in Feed Spot

 

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