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Volkswagen: Once in a lifetime

Volkswagen has come out with a new commercial for Polo, the ‘Once in a Lifetime offer’ which fiddles with the idea of reincarnation.  The commercial shows a Parsi man, obsessed at keeping his vehicle, the old Polo, tip top, neat over the years.

“The Polo. You’ll come back for it” goes the super, while the voiceover concludes that with the ‘Once in a lifetime’ offer on the Vento and Polo, one will be induced to check their nearest Volkswagen store to know more.

“While Polo does have a rich heritage, this campaign was not about playing it up. It was our aim to create intrigue and excitement about the carline and thus followed the creative idea around the fact that the offer is so tempting that one comes back for it even across lifetimes – thereby showcasing the different generations of the Polo,”  Lutz Kothe, head, marketing and public relations, Volkswagen Passenger Cars, Volkswagen Group Sales India said.

Read reactions from across the industry in the full article on afaqs

Let us know your thoughts on the commercial in the comments below.

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Posted by on January 27, 2012 in Feed Spot


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