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Tag Archives: Volkswagen

Volkswagen: Once in a lifetime

Volkswagen has come out with a new commercial for Polo, the ‘Once in a Lifetime offer’ which fiddles with the idea of reincarnation.  The commercial shows a Parsi man, obsessed at keeping his vehicle, the old Polo, tip top, neat over the years.

“The Polo. You’ll come back for it” goes the super, while the voiceover concludes that with the ‘Once in a lifetime’ offer on the Vento and Polo, one will be induced to check their nearest Volkswagen store to know more.

“While Polo does have a rich heritage, this campaign was not about playing it up. It was our aim to create intrigue and excitement about the carline and thus followed the creative idea around the fact that the offer is so tempting that one comes back for it even across lifetimes – thereby showcasing the different generations of the Polo,”  Lutz Kothe, head, marketing and public relations, Volkswagen Passenger Cars, Volkswagen Group Sales India said.

Read reactions from across the industry in the full article on afaqs

Let us know your thoughts on the commercial in the comments below.

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Posted by on January 27, 2012 in Feed Spot

 

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Innovating as always – Volkswagen

If you have to name a company that is constantly doing fantastic innovations, it has to be Volkswagen. After introducing the ‘Think Blue, Drive Blue’ campaign in early 2011, which put forward the eco-friendly concerns of the company, they are out with a concept called ‘Plant-in-a-magazine’, Volkswagen and BBC Top Gear magazine encourage people to support a greener environment.

The January issue of BBC Top Gear had a unique offering for readers. While an ad detailed Volkswagen’s BlueMotion Technologies, the readers also found actual seeds to plant. The idea was to take the seeds, plant them following the directions given under the seed pouch, watch the plant bloom and do one’s bit to add to the greenery.

“Tarun Rai, chief executive officer, Worldwide Media, adds, “The Plant-in-a-magazine is an excellent innovation to support Volkswagen’s campaign ‘Think Blue. Drive Blue’. Volkswagen was looking for innovative and impactful ideas to communicate its initiative, and we at BBC Top Gear were happy to partner it. Both Volkswagen and Top Gear are leaders in their respective fields, and we hope that we will be partners in many such initiatives through the year.”

Read the full article on afaqs

Let us know your thoughts about the innovation.

 
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Posted by on January 9, 2012 in Feed Spot

 

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Volkswagen hopes to improve CRM with ‘Planet Volkswagen’

Volkswagen India is trying to get more closer to Indian consumers with the help of it’s new website www.planetvolkswagen.co.in. With this move, Volkswagen hopes to take Customer relationship management in the auto industry to a new level.

Watblog:

Volkswagen (VW) India have announced that the company will be getting more interactive with its customers (present & future) with a new web-portal www.planetvolkswagen.co.in which will go live on October 17.

Volkswagen has always stood for quality & perfection & this move seems to be squarely aimed at getting its target audience (or market) to have a closer experience of the Volkswagen brand, online. Their foray into the Indian market has been limited to urban cities. But that is soon changing with recent additions like: Polo, Vento, Jetta, Pasat & of course Phaeton & the iconic Beetle.

Mr. Lutz Kothe, Head – Marketing and Public Relations of Passenger car Division at Volkswagen Group Sales India confirmed that the budget on “digital expenditure” has been doubled & they aim to become one of the most interactive auto companies in India. With Planet Volkswagen, they now have a portal dedicated to all auto enthusiasts.

The pre-existing website is basically a simple corporate website focused on advertising & a way to locate a dealer for a test drive. But with this new portal, VW aims to take Customer Relationship Management (CRM) to new heights in the auto-industry where, till date, it was limited to after-sales service.

Apart from basics like product & brand promotion, the new web-portal will have games, a separate section for kids (after all they do influence a buying decision!), feature drive destinations, integrate with Social networking sites like: Facebook, Twitter, YouTube. A virtual tour of the VW factory is also on the cards. Power of media was discussed some time back too.

 
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Posted by on October 27, 2011 in Feed Spot

 

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