Stay Pinterested! 26 Tips to using Pinterest as a Business Tool

Pinterest is the latest buzzword of the virtual space. It has not only awed people with exaggerating growth but also hooked on users who are passionately pinning anything they like over the web. Social Media Examiner revealed a list of 26 tips for using Pinterest for Businesses. Here is a snapshot of the same:

#1: Add a Pinterest “Follow” and/or “Pin It” Button: When you add a Pin It button, you can encourage your customers and readers to pin your products onto Pinterest.

#2: Brands and Pinterest: Choose the email associated with your brand’s Twitter account to set up your Pinterest profile. You can then alter the name and email associated with your account, add a location and website and then add a brief description of your brand.

#3: Crowdsource: Ask fans of your brand to pin pictures of themselves with their favorite product of yours and tag you, then you can repin those photos onto a VIP board.

#4: Do Follow Links: As Angie Pascale points out, “Other large social media sites—Facebook, Wikipedia, etc.—started out with Do Follow links, but eventually implemented No-Follows in an effort to deter spamming. While we cannot predict whether Pinterest will also make this change as they grow… the current setup provides legitimate SEO value.”

#5: Etiquette: Be nice, credit your sources, avoid self-promotion, report objectionable content and tell them how they’re doing.

#6: Use as Focus Group: Look at the pinners who follow your brand and see what they’re pinning and who else they’re following.

#7: Grow Your Pinterest Pins and Boards: kEep your Pinterest presence alive and well.

#8: Use Pinterest to Engage Audience: Use theme based pinboards.

#9: Install the “Pin It” Bookmarklet to Your Browser: Lets you grab an image from any website and add it to one of your pinboards.

#10: Justification for Creating a Presence on Pinterest: Use infographics, statistics from research tools etc to convince members of your organization.

#11: Keywords and Hashtags: Optimize the pin by adding keywords that users may be more likely to use if they’re searching for specific content on Pinterest.

#12: Link Back to Your Own Sites: Add links to your company website and Twitter page on your Pinterest profile.

#13: Me + Contributors: Allow others to contribute to your boards

#14: Network With Others: Interact with others as you do on Facebook, Twitter and Instagram.

#15: Observe and Comment: People like to know that their pin was helpful and their board served as an inspiration. You can mention other users in a comment by typing @username.

#16: Pinterest for Content Marketing: Drive traffic to their content if they’re willing to get creative. Curate infographics, Collect statistical charts, Create more visual content, put tips on a visually appealing slide, include a photo

#17: Quality Photos: Have high-quality photos, Make sure your photos can be pinned, Ensure that photos are tagged correctly

#18: Referral Traffic: If you’re already on Pinterest, do you check your analytics reports?  Has Pinterest been a source of web traffic for your business? How does it compare to your other efforts?

#19: Search for Pins From Your Website or Blog: Substitute your company URL (http://pinterest.com/source/ADD YOUR URL HERE) to see what’s been shared from your website or blog.

#20: Team Communication on Pinterest: with members of your team. You can also use boards creatively for team-building.

#21: Be Useful: Brands that are perceived as being helpful to Pinterest users are making a splash on Pinterest.

#22: Videos: Videos have their own distinct section on Pinterest. draw attention to your videos  by adding annotations—basically a call to action—for your audience to pin videos they find appealing.

#23: Welcome and Encourage Comments: Popular pins on Pinterest have three things going for them: likes, comments and repins. create interest by asking a question. Use your new pins and boards as opportunities to converse with users on Pinterest.

#24: Examine Use of Pinterest for Your Business: Pinterest may not be right for every brand. Angie suggests that if your brand has “stunning imagery and develops unique products, Pinterest might be a good fit for you.”

#25: Why Pinterest?: Skyrocketing popularity, Ability to drive traffic, Build SEO value with Do Follow links, Appeal to multiple vertical markets, and the list goes on…

#26: Zine: Think of Pinterest as a much-loved zine and a user-friendly way for people to move through content, whether on their desktop or on a smartphone. It’s a visually appealing way for users to interact with products and ideas.

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Pitch Madison Media Advertising Outlook 2012 – What does the future behold?

17^th February 2012, we witnessed the release of the much awaited Pitch Madison Media Advertising Outlook 2012. The report pegged the Indian media advertising industry at Rs 25,594 crore in 2011. The second half saw sluggish growth at a mere 8 per cent, as against a projected growth of 17 per cent. According to the report, the year 2012 iss also expected to start slow. However growth is expected to pick momentum in second half of 2012.

Television continued to dominate with a share of 44.8 per cent, followed closely by print with a share of 42.2 per cent. The growth of Radio saw a flat growth of 3.1 per cent share of the ad pie, on the other hand, outdoor did better with a 5.1 per cent share. Cinema slid a few notches with a share of 0.5 per cent.

For detailed report pick up a copy of Pitch February 2012 Issue.

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